About us


Realizations move you forward.


A realization is first becoming aware of something.


That crucial piece of information.


The facts.



A realization is also the achievement of a dream.


It is that triumphant “Yes!” at the end of your journey.



This is the core promise of Goodin Realizations: facts that lead to success.


That is why we are: Insights for success.

Insights for success

Goodin Realizations is led by Duane Goodin.


Duane is an experienced market researcher who has worked with over 30 Fortune 500 clients across a range of industries including technology, consumer goods, retail, travel, finance, energy, and healthcare in over 30 countries across the globe. He has over a decade of experience using innovative quantitative and qualitative techniques to deliver insightful results and drive business success.


Duane provides strategic direction to clients and determines approaches to improve customer experience.  He has significant expertise in assessing category dynamics and consumer behaviour.  He has enabled companies to achieve revenue growth by better understanding their customer base and the various segments that make it up.


Duane has a history of success creating communications strategies that have positioned companies as premium brands. His insights have guided product design, product marketing, public relations and brand marketing campaigns.


Duane is a graduate of Tufts University where he received a B.A. in Political Science. He is currently located in Ottawa, Ontario.


I'm Duane Goodin

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Goodin Realizations is a research-based consultancy. 


Our insights provide companies with strategies to move forward and deliver the best customer experience.